here we go...

Hi. I am a

Hi. I am a

WordPress Developer

Webflow Ninja

Web Design Expert

About Me
About Me

Hey, I'm Willem Prinsloo, known for crafting websites that not only look good but work like a charm. With my hands deep in the digital world as a Product Owner and Senior Front End Developer, I've mastered the art of WordPress and Webflow, turning the most ambitious ideas into sleek, user-friendly experiences. My secret sauce? An unbeatable eye for detail and a knack for marrying functionality with aesthetics. Whether you're after a site that stands out or a digital solution that solves real-world problems, I'm your man. Let's make something amazing together.

  • Age: 44
  • Residence: Dubai, UAE
  • Freelance: Always Available
  • Address: Al Khareef 1 Street, TECOM
  • Phone: +971 55 281 2826
  • E-mail:
OCT 2021 - NOV 2023
Product Owner / Lead Developer- HitPixel LLC
  • Led a team of 14 developers to deliver over 150 WordPress e-commerce sites annually, enhancing client digital presence and sales.
  • Bridged communication between development team and stakeholders, ensuring requirements were met and feedback was integrated, leading to a 25% increase in stakeholder satisfaction.
  • Strategically managed the development backlog in Jira to prioritize critical projects, aligning team efforts to ensure timely delivery of all websites, which significantly contributed to maintaining a 100% on-time project completion rate.
  • Spearheaded the development of 200+ websites utilizing WordPress and Webflow, focusing on user engagement and SEO optimization, which resulted in a 40% increase in average session duration across projects.
FEB 2018 - MARCH 2020
Web Developer and Manager - Majid Al Futtaim
  • Orchestrated the full-cycle development and ongoing maintenance of Najm's website, part of Majid Al Futtaim’s finance sector, enhancing user experience and security, which drove an overall increase in online transactions and customer engagement.
  • Designed and launched 50+ promotional landing pages and email campaigns, boosting conversion rates by 15% and enhancing customer acquisition.
  • Implemented rigorous internal security measures as directed by Majid Al Futtaim Holding, enhancing the infrastructure to meet and exceed high security standards, effectively mitigating risks and safeguarding sensitive customer data.
  • Oversaw the comprehensive management of digital assets, ensuring strict compliance with Majid Al Futtaim’s brand guidelines, which enhanced brand consistency across all digital platforms and reinforced the company’s market identity.
MAR 2017 - APR 2018
Lead Web Designer - Novomed Centers
  • Responsible for crafting and launching all websites for Novomed Centers in the UAE, that were optimized for conversion across both desktop and mobile platforms, significantly enhancing user experience and engagement rates.
  • Developed 30+ landing pages and led digital marketing campaigns via Google AdWords and social media, achieving a sharp uplift in patient bookings.
  • Led the development of an innovative medical staff training platform, collaborating closely with the HR department to tailor content and functionality, resulting in a 30% improvement in training efficiency and staff competency across the organization.
NOV 2013 - DEC 2017
E-Commerce Developer - Everest IT
  • Engineered and continuously enhanced both new and existing websites at Everest IT, applying cutting-edge technologies and best practices to ensure optimal performance, user engagement, and compliance with the latest web standards.
  • Crafted and executed innovative landing page designs and email marketing campaigns, significantly boosting engagement and conversion rates through targeted messaging and A/B testing, resulting in a measurable increase in lead generation and customer acquisition.
  • Successfully designed and launched affiliate white-label websites, along with compelling promotional content, driving targeted traffic and expanding partner networks, which resulted in a significant increase in affiliate revenue streams.
  • Implemented advanced SEO strategies and Google Ads campaigns, improving website traffic by 50% and search rankings for 20+ key terms.

What I'm Really good at:

Digital Product Ownership

Mastering the helm of digital projects, I steer products from concept to launch with a vision that ensures every pixel serves a purpose.

Web Design & Development

Crafting digital experiences that meld aesthetics with usability, making sites not just visited but remembered.

WordPress & Webflow Ninja

Wielding WordPress and Webflow like a maestro, I create websites that are as easy to manage as they are beautiful, ensuring your digital presence is both powerful and user-friendly.

Agile Methodologies

Agile is my middle name, adapting and evolving strategies that keep projects sprinting forward, on time, and above expectations.

SEO Optimization

Elevating websites from the hidden corners of the internet to the spotlight on Google’s first page, I make sure your site is seen and heard.

An Eye For Detail

With an eye sharper than a hawk's, I catch the minutiae that others miss, ensuring every aspect of your digital presence is polished to perfection.


  • WordPress
  • Webflow
  • Woocommerce
  • Shopify
  • HTML5
  • CSS3
  • SEO (On & Off-page)

Languages Skills

  • English
  • Afrikaans

Extra Skills

  • Project Management
  • Google Ads
  • Adobe Photoshop
  • Agile Methodologies
  • Prototyping



I started playing the drums at the young age of 13 and just never stopped. I still play a lot and perform on my off time with groups in Dubai. Music just makes me tick!


I've done a fair bit of travel and love to go to places that tourists would normally avoid. Nature is where I find myself when I want to completely diasconnect.


Ow man... Where do I start... I have watched every SpaceX launch and space documentary. If there was any way for me to leave this planet and explore the Universe... Sign me up!!


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Hire Me