Hey, I'm Willem Prinsloo, known for crafting websites that not only look good but work like a charm. With my hands deep in the digital world as a Product Owner and Senior Front End Developer, I've mastered the art of WordPress and Webflow, turning the most ambitious ideas into sleek, user-friendly experiences. My secret sauce? An unbeatable eye for detail and a knack for marrying functionality with aesthetics. Whether you're after a site that stands out or a digital solution that solves real-world problems, I'm your man. Let's make something amazing together.
- Led a team of 14 developers to deliver over 150 WordPress e-commerce sites annually, enhancing client digital presence and sales.
- Bridged communication between development team and stakeholders, ensuring requirements were met and feedback was integrated, leading to a 25% increase in stakeholder satisfaction.
- Strategically managed the development backlog in Jira to prioritize critical projects, aligning team efforts to ensure timely delivery of all websites, which significantly contributed to maintaining a 100% on-time project completion rate.
- Spearheaded the development of 200+ websites utilizing WordPress and Webflow, focusing on user engagement and SEO optimization, which resulted in a 40% increase in average session duration across projects.
- Orchestrated the full-cycle development and ongoing maintenance of Najm's website, part of Majid Al Futtaim’s finance sector, enhancing user experience and security, which drove an overall increase in online transactions and customer engagement.
- Designed and launched 50+ promotional landing pages and email campaigns, boosting conversion rates by 15% and enhancing customer acquisition.
- Implemented rigorous internal security measures as directed by Majid Al Futtaim Holding, enhancing the infrastructure to meet and exceed high security standards, effectively mitigating risks and safeguarding sensitive customer data.
- Oversaw the comprehensive management of digital assets, ensuring strict compliance with Majid Al Futtaim’s brand guidelines, which enhanced brand consistency across all digital platforms and reinforced the company’s market identity.